Redefining Japan Travel for Indian Tourists with Culture, Comfort, and Customization

Scenic view of Tokyo Bay showcasing its vibrant skyline, calm waters, and iconic cityscape at sunset.

As Japan continues to rise in popularity among Indian travelers, one name stands out for delivering authentic, immersive experiences—Asahi Travel Service. Established in Tokyo in 1992, Asahi is a premier Destination Management Company (DMC) that has spent over three decades showcasing Japan’s rich cultural tapestry to the world. Whether it's luxury escapes, spiritual journeys, educational tours, or large-scale corporate MICE programs, Asahi offers bespoke travel solutions designed to go far beyond the standard tourist trail.

In this special conversation for japancalling.in, we speak with Selyucus Markus, Director of Asahi Travel Service, whose deep insights shed light on how Japan is evolving as a destination for Indian travelers. From the dramatic rise of family tourism and honeymooners to the growing demand for regional, offbeat locations, Selyucus explains how Asahi is curating experiences that resonate with the modern Indian traveler—culturally rich, comfort-driven, and full of wonder.

Selyucus Markus, Director of Asahi Travel Service, shares insights on Japan’s growing appeal among Indian travelers during an exclusive interview

He also shares updates on the launch of Asahi’s new seasonal travel programs for 2025, and why Japan is fast emerging as a preferred destination not only for its safety and beauty but for its versatility—offering something for every age group and interest. Read on as we explore Japan through the lens of one of its most trusted travel curators.

Q. How has the profile of international travellers to Japan evolved over time, particularly among Indian tourists?

A. Over the past three decades, we’ve witnessed a profound evolution in the profile of global travelers to Japan. What was once considered a niche destination for business professionals and technology enthusiasts is now firmly on the radar for leisure travelers—especially from India. The Indian outbound market to Japan has grown impressively, with a 40% year-on-year surge from 2024 to 2025.

Today’s Indian travelers are incredibly diverse. We now welcome multigenerational families, honeymooners, corporate incentive groups, spiritual seekers, and solo adventurers. There's a marked shift from checklist tourism to immersive, experience-based travel. Indian tourists are looking for authentic cultural interactions, comfort-driven journeys, and tailor-made itineraries—ranging from budget-conscious to ultra-luxury. The Indian market is increasingly recognizing that Japan truly offers something for every type of traveler.

Cherry blossom trees in full bloom lining a peaceful path or river in Japan, capturing the enchantment of sakura season.

Q. What factors are driving the rise in Indian family travel to Japan?

A. Several key factors are fueling this growth:

• Improved Air Connectivity: Direct flights from major Indian metros like Delhi, Mumbai, and Bengaluru, as well as affordable connections via Singapore, Bangkok, and Hong Kong, have made Japan more accessible—often at a fraction of the cost of flying to Europe.

• Digital Awareness: Social media, influencer-driven content, and travel blogs showcasing Japan’s unique charm have played a pivotal role in inspiring new travellers.

• Safety & Cleanliness: Japan’s global reputation for being safe, clean, punctual, and well-organized resonates strongly with Indian families.

• Cultural Fascination: From anime and sushi to cherry blossoms, samurai history, and snow-filled adventures—Japan holds deep fascination for Indian audiences.

• Growing MICE Appeal: Japan is now seen as a premium destination for corporate events and incentive travel. For instance, Asahi Travel recently handled a 700-person Asian Paints incentive trip and is now preparing for a 1,500-member Herbalife delegation. With vibrant nightlife, pristine nature, and high-end hospitality, Japan is positioning itself as a world-class MICE hub.

  
  

Q. Which destinations and experiences are most popular with Indian travellers in Japan today?

A. Indian travellers are increasingly exploring beyond the basics. Here are some consistent favorites:

• Tokyo: For its dazzling skyscrapers, themed cafes, anime hubs, and shopping districts like Shibuya and Ginza

• Kyoto: A timeless favorite for its temples, geisha districts, tea ceremonies, and cultural depth

• Mt. Fuji & Hakone: Ideal for scenic nature escapes and traditional ryokan stays with onsen baths

• Hokkaido & Japanese Alps (Nagano, Takayama): Famous for winter sports, snow experiences, and alpine beauty

• Experiential Activities: Sumo stables, samurai training, teamLab installations, manga museums, and themed restaurants are major hits

• Shopping: Japanese cosmetics, electronics, and fashion brands are popular among Indian visitors

 Essential travel tips for visiting Japan

Q. What tips would you give first-time Indian travellers to Japan? And what’s your message for Indian families considering Japan for their next vacation?

A. Travel Tips for First-Time Visitors:

• Respect the Culture: Bowing is customary, removing shoes indoors is expected. Punctuality and public decorum are taken seriously.

• Stay Connected: We recommend portable Wi-Fi or Japanese SIM cards, easily available at airports.

• Language Tools: English signage is improving, but using Google Translate can be very helpful in rural areas.

• Smart Packing: Weather varies by region and season—pack in layers and always bring comfortable walking shoes.

  
  

Message to Indian families: Japan is a land where tradition meets technology, making it a perfect destination for all generations. Whether it’s anime parks for children, peaceful temples for elders, or shopping and culinary delights for adults, Japan promises something meaningful for everyone. Come with curiosity, travel with respect—and we promise you’ll return with lifelong memories.

Q. Can you provide a rough classification of your Indian clientele by travel type?

A. Certainly. Based on our current engagement, the breakdown is approximately:

• Family and Group Travellers: 25%

• Honeymooners and Couples: 10%

• Backpackers and Solo Travellers: 5%

• Business Travellers: 30%

• MICE Delegates (Meetings, Incentives, Conferences, Exhibitions): 30%

The MICE segment is particularly dynamic and continues to grow at a rapid pace.

Q. How has Japan’s image transformed in the Indian imagination over the years?

A. Decade ago, Japan was largely viewed through the lens of technology, business, and automotives—and often perceived as expensive. But thanks to increasing cultural exchanges, anime influence, and digital storytelling, that image has evolved.

Today, Japan is seen as a complete family destination—safe, serene, diverse, and surprisingly budget-friendly. It offers a balanced blend of heritage and modernity, making it ideal for both relaxation and adventure.

View of Tokyo Imperial Palace surrounded by cherry blossoms, reflecting Japan’s rich heritage and serene beauty in the heart of Tokyo.

Q. Are there any emerging destinations or lesser-known experiences that Asahi is now promoting for Indian tourists?

A. At Asahi, we are always striving to take our guests beyond the Golden Route. Some exciting regions we’re promoting include:

• Tohoku (Aomori, Akita, Sendai): For vibrant festivals, natural beauty, and fewer crowds

• Kanazawa & Shirakawago: Offering a glimpse into traditional Japanese crafts, heritage towns, and picturesque villages

• Kumano Kodo: A UNESCO-listed pilgrimage trail—perfect for wellness tourism and spiritual exploration

• Setouchi & Naoshima: A haven for art lovers and coastal serenity seekers

• Hokkaido: For world-class skiing, seafood, and a truly majestic winter experience

These destinations are ideal for Indian travellers looking to discover a deeper, more soulful Japan.

Q. What are some special seasonal tours or promotional offers Asahi has lined up for 2025 and beyond?

A. We are excited to launch seasonal, B2B-focused itineraries tailored for Indian travelers:

• Cherry Blossom 2026: Hanami experiences in Kyoto, Mount Yoshino, and Hirosaki

• Autumn Trails (Oct–Nov): Foliage tours through Karuizawa, Takayama, and Nikko

• Winter Snow Holidays: Family-friendly snow packages in Hokkaido and Nagano—skiing, snowmobiles, and winter festivals

• Spiritual Japan: Temple stays and retreats across Koyasan, Ise, and historic towns

  
  

We are also rolling out early-bird offers for families travelling during Indian school holidays, and special incentives for MICE travel agents. Our goal is simple: to make Japan more accessible, meaningful, and memorable for every Indian traveler.

“We believe travel is not just about places—it’s about people, discovery, and shared experiences. With our strong local roots, deep understanding of Indian travelers, and a passion for hospitality, Asahi Travel Service is ready to guide you through the heart and soul of Japan." mentioned Selyucus Markus.