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A Dialogue With JCCII President Yoshiyuki Enomoto On Japanese Business In India: Exclusive Interview


New Delhi, September 22, 2024 – In an exclusive interview with Peeush Srivastava from japancalling.in, Yoshiyuki Enomoto, President - Japan Chamber of Commerce and Industry in India (JCCII), shed light on the critical opportunities and challenges that Japanese businesses face in India. The conversation focused on regulatory barriers, cultural differences, and the growing importance of bilateral cooperation. The timing of the interview coincided with the ongoing celebration of Japan Month, which aims to enhance cultural and economic relations between Japan and India.



In response to a series of questions regarding the evolving economic and business relationship between Japan and India, Enomoto, provided insightful commentary on the current state and future prospects of the bilateral partnership. The discussion focused on the opportunities and challenges facing both nations in their efforts to deepen economic cooperation, particularly in the realm of small and medium-sized enterprises (SMEs).


While acknowledging the significant progress made in political and economic cooperation between the two countries, Enomoto emphasized that substantial barriers still remain. In particular, cultural differences, language barriers, and India’s intricate tax system were singled out as key obstacles preventing Japanese SMEs from fully capitalizing on business opportunities in the Indian market.


He noted, “The regulatory environment in India continues to be the highest wall for many Japanese SMEs to break through,” Enomoto explained. “Simplifying processes and increasing transparency through digitalization would greatly ease the burden on smaller enterprises trying to gain a foothold here.”


Cultural Exchange And The Role Of Media

Beyond economic issues, he also pointed towards a lack of awareness and affinity between the two nations, citing the need for greater cultural exchange, media engagement, and tourism. "The media can be a powerful tool in fostering mutual curiosity and appreciation between our countries," he said, advocating for dedicated media coverage and advertising campaigns that promote the positive aspects of each other's cultures and achievements.


To facilitate closer ties, Enomoto called on the governments of both countries to consider simplifying visa requirements, increasing the frequency of direct flights, and reducing taxes on lifestyle goods imported from Japan. 


He suggested that such initiatives could provide visible proof of each nation's commitment to strengthening bilateral relations, especially at a grassroots level.


How JCCII Is Supporting Japanese Businesses

The Japan Chamber of Commerce and Industry in India (JCCII), according to Enomoto, serves as a critical networking hub for Japanese companies operating in India. 


Enomoto also noted a shift in the traditional business model that Japanese firms have historically relied on in Southeast Asia, where industrial clusters led by large manufacturers have paved the way for SME success. In India, however, many large Japanese companies have localized their supply chains, leaving SMEs to explore new strategies, such as forging partnerships with reliable local businesses. 


Elaborating on JCCII’s mission, Enomoto explained, "JCCII serves as a networking platform for Japanese companies in India, acting as a liaison between the Japanese business community and Indian government entities. Our goal is to represent the collective voice of Japanese businesses and to offer solutions that improve the overall business environment in India."


Since 2009, JCCII has been submitting proposals to the Indian government aimed at improving the business environment for foreign companies. 


Opportunities In The Northeast Region Of India

Enomoto also spoke about the growing interest in Northeast India, driven by its political importance and untapped potential in sectors such as agriculture and renewable energy. 


The 3rd India-Japan Education Conclave at Guwahati featured four Japanese universities and Japanese language schools, a strategic move to boost collaboration in technology, research, and cultural exchange between India and Japan.


"Northeast India presents unique opportunities for Japanese companies. Infrastructure development, including road projects funded by the Japan International Cooperation Agency (JICA), is creating a fertile ground for business partnerships."


The Future Of India-Japan Relations

Enomoto concluded by expressing optimism about the future of India-Japan relations. Enomoto stressed that while there are no easy solutions to strengthening Japan-India ties, it is crucial to build on ongoing efforts and maintain a long-term perspective. “Improving relations will require steady, consistent efforts over time,”


Welcome To JCCII



JCCII was established on July 17, 2006 and registered under the Societies Registration Act of 1860. JCCII primarily welcomes Japanese companies and government institutions operating within India as its members. Since its inception, JCCII has expanded significantly, growing from around 100 member companies to over 550 today, predominantly located in the Delhi NCR region.


Its membership is primarily open to Japanese companies and government institutions operating in India. The Japan Chamber of Commerce and Industry in India (JCCII) is a key organization fostering economic cooperation between Japan and India. It provides support and consultancy services to Japanese companies operating in India, and serves as a networking platform for business-matching.


JCCII is dedicated to promoting trade and economic cooperation between Japan and India without profit motives. It fosters social relationships among members and supports educational initiatives for young Japanese individuals to help them adapt to the Indian business environment. The organization also facilitates collaboration on mutual interests and organizes seminars with intellectuals and industry leaders to encourage knowledge exchange.


Greetings From JCCII President




Yoshiyuki Enomoto eloquently underscores the profound significance of Japan-India relations, emphasizing India's burgeoning role in Asia’s economic trajectory. He sees India’s "Make in India" initiative as a prime opportunity for Japanese companies to expand their operations, aligning with Japan’s goals.


Enomoto assures that JCCII will continue to champion the interests of Japanese businesses through effective policy advocacy, collaboration, and cultural engagement. He highlights the deep-rooted cultural ties between Japan and India as instrumental in shaping a prosperous future for both nations, cementing their economic and strategic partnership.


For further information, please contact: peeush@tenjikurama.com | kushagra@tenjikurama.com


For the full exclusive interview and more details on Japan Month events, visit: www.japancalling.in




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